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Neusoft Corporation ("Neusoft", 600718.SH), a leading IT solutions and services provider in China, recently announced that it has joined the GENIVI Alliance, a global infotainment alliance which was founded by leading automotive manufacturers and suppliers to foster the development and adoption of an open In-Vehicle Infotainment (IVI) reference platform. By joining the alliance, Neusoft will further enhance its strength and competitiveness in the automotive electronics industry.

GENIVI is a non-profit industry alliance committed to driving the broad adoption of an In-Vehicle Infotainment (IVI) open-source development platform, with many famous global member companies. GENIVI is heralding a new era of cooperation among automakers,[link widoczny dla zalogowanych], suppliers and technology providers in the interest of streamlining the development and support of In-Vehicle Infotainment products and services, by aligning requirements, delivering reference implementations,[link widoczny dla zalogowanych], offering certification programs and fostering a vibrant open source In-Vehicle Infotainment development community.

With more than 15 years of rich experience in automotive technologies and product engineering solutions, Neusoft provides a full portfolio of in-car infotainment embedded system application services to many reputable global automobile brands, and serves a large number of customers from all over the world. Through the participation of GENIVI Alliance, Neusoft will be able to enter into a cross industry ecosystem, strengthen its innovation capacity,[link widoczny dla zalogowanych], and create collaboration opportunities with other alliance member companies,[link widoczny dla zalogowanych], which will increase Neusoft��s global delivery capacity and its position in the global automotive electronics market.

By joining the GENIVI Alliance,[link widoczny dla zalogowanych], Neusoft will also bring and share its extensive experience and expertise in automotive technologies to the alliance members. Since the GENIVI Alliance is still relatively underrepresented in the Asia-Pacific region, the participation of Neusoft can also extend the Alliance��s network coverage in the emerging markets.