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for those who are in financial crisis," smiling curve "at the base" Made in China " all over. The strategy Mailyard tone 2009 is still "expansion" and "offensive." This is exciting in a crisis or business detriment is undoubtedly a must-read business story.
constricting plan while a great many manufacturing enterprises to become a popular choice when, for those who forge along, the financial crisis, it is no better chance.
so Mailyard strategic maneuvering, the 2009 is still to be marked with an "expansion" and "offensive" strategy phase. The chief region's largest linen and garment enterprises, is trying to construct a "profit zone" covering the entire "smile curve" platform for the entire industrial chain, and hope that the "opportunities" to become the mainstream of Chinese business men of high political end brands.

starting in 2006, via the long "learning duration" in the servant market began Mailyard into the expansion era: Sales for 3 annuals nourished a growth rate of close to 100% in key cities in China has nearly 200 stores, and always the profit.
"well made" Mailyard
a long time, most Chinese manufacturers are Wandering among two kinds of difficulties.
a long-term in the industry engaged in the processing shackle, the maximum low-end OEM business, absence of sustainable profitability; there is a hope that through their own brand, however from cheap additional worth of the mode of tournament, but because of brand competition is languid and tin not get a absolute growth curve.
These are two different stages of the smile curve accompanied to the affair prototype, generally considered incompatible are the two competing strategies. To ODM started Mailyard, also encountered in the early growth of these two problems.
Yellowstone Mailyard location, modern industry, famous because the world. Born in the United States for manufacturing Ya, this really is a peerless avail. Here industrial laborers in the morale of the inherent bones convert Mailyard "well made" the best endorsement.
Therefore, the "ODM" became land-locked Mailyard the main direction to acquire cash stream. 90's of last centenary, has focused on the suit Mailyard OEM field, and firmly preoccupy the suit in China, Japan, the total processing 1 / 3 of market share.
but long-term in this low-tech, low value-added OEM manufacturing services, Mailyard merely poor profits, and quite restricted apartment for growth. To achieve quick growth, Mailyard a remove need to find the smile curve on the more profitable "profit zone."
for others to do the wedding dress to Mailyard completed a brand of enlightenment. In the collection of a certain quantity of technical strength, the United States launched its own brand of Ya, tried with first-class manufacturing quality, in the extremely competitive domestic market to get a area.
ODM model svelte margins in the industrial chain, low status, as well as its own brand is still in the prefatory stages of development, the brand influence, in particular [link widoczny dla zalogowanych], is to design innovation, Mailyard are not very mature. It has never been skillful to come to the fore Mailyard rapid growth.
high-end brand of "mainstreaming" of expansion
breakthrough in the search for patterns in the process , a current market too began to show in front Mailyard: With the success of men's wear on the pursuance of individuality and taste, men's occasional wear market and dress the growing integration.
acute to capture this trend, Mailyard proposed "Business and Government Men" classification of this new conception and the integration of attempting to brand culture , to shape the pursuit of success, gallantry, the prowess to dare the old of 30 to 55 year-old man as the cardinal target consumer groups, quality image.
and in particular for high-end clothes brand suits, the brand value, while high, but the purchaser base exercising cycle is long, very challenging the brand "to control force "- which is precisely the garment industry in China specializes in manufacturing capability relatively scarce.
nice by using the resources of society are truly advisable. Mailyard hired a vocational appearance the brain in the corporation began to become the customer-oriented brand and its Mailyard behind the process.
Now, even if not bought Mailyard human can also store a Mailyard latest find it's different - shape version of type, highlights the splendid work of elegant simplicity and generous tone.
Mailyard the "Business and Government Men" cling to high-end line, but likened to other high-end brands, the amount span Mailyard proper widening. Mailyard China wishes to become the mainstream of high-end high-end men's brands - "His design is lofty, and his quality is high-end, but has a mainstream price positioning" - & mdash ; as many for feasible for extra consumers with assorted expense levels provide leading quality dress.
because of the huge emerging Chinese navel level market has enough space back filled our imagination. It is for this team is also massive, the use of Mailyard absence pricing on one progressive collapse of this group.
The greatest advantage of doing so is in the market foster the rapid formation of the consumer experience and prestige in array to gain a larger market, to occupy the mainstream market, but also capacity can be entrenched brand high-end market.
because Mailyard view, equitable determine the leading technology and design, and manufacturing of wonderful quality Mailyard advocate as a brand, the price span widening does not necessarily harm the fitting high-end brand picture. This is why the monetary emergency in the high-end client market reserves shrinking, Mailyard domestic market growth rate remains high and the causes for the higher profit margins.
"and" Power of Culture
Group Chairman Yang Wen Sun in the Office of the wall , hangs the word "and" the theme of penmanship, rounded heart, ashore exhibit in full. As a guiding garment companies, he was praised this "and" word averaging - "Harmony, balance."
Perhaps it is this "and" cultural power, so it is from the first ODM apt devise and brand power to cover the 2 smiling bend side of the strategic alternative, alternatively in the high-end brand operation and take into list the process of targeting the fashion market, not offensive Mailyard into "manufacture hypothesis" trap, but always appear conflicting in the two models detect their own "balance."
this balance may be only a transitional strategy [link widoczny dla zalogowanych], as the actuator in the fashion industry, the way Mailyard also need to persist to wreck the balance, move to the next a higher starting point of balance.
in the end it just takes a long time Mailyard to attain in my mind the character of self-industrial settings, and immediately it is too early to justice. However, behind a military vocation for Yang, Wen Sun, leader of temper, he amplified the tactics for the Mailyard view more than 1 city had a pond of gains and losses.
profits of an enterprise area will be built on seamless scope smile curve, and is supported Mailyard train fly opposition the air in the winter one. Pure profits to bolt a knot in the target market, can not support this from birth, with a "well-made" origin of the state-owned enterprises in the economy cycle of alternating pinnacles and valleys in the steady growth. yixian:
[link widoczny dla zalogowanych]
[link widoczny dla zalogowanych]

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