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2) Get help early on.
1) Understand there is a difference between "crun[link widoczny dla zalogowanych]ng" or preparing the financial statements and presenting them.

"Numbers" is the language most investors speak. But, it is also the language that many business owners and entrepreneurs don't speak or understand.

Mike Elia is a chief financial officer and an advisor to venture capitalists and leverage buyout specialists. For more information about business plans and raising capital for your business or to review his business plan manual, visit Business Plan Secrets Revealed.

So how do you bridge this gap?
For most business owners and entrepreneurs, preparing, and communicating the financial statement section of a business plan is like trying to give driving directions to someone who doesn't speak the same language.

At the end of the day, more business deals are not consummated because investors don't feel like they can trust the numbers for one reason or another. Spend the time,[link widoczny dla zalogowanych], effort and money to communicate your financial statements clearly and convincingly. It can be the key to making your deal a reality.

Save the more detailed financial statements for the appendix and due diligence stage. Of course you need detailed financial statements and projections to support your business plan, but don't think you need to share them with potential investors upfront. Investors are more interested in seeing if a few key numbers and financial measures make sense and that they support your strategies before they waste time digging through your supporting data. If they are interested in moving forward with you, believe me, they will dig into your financial statements.
Like typos, a wrong number can shatter your credibility instantly. It can cause your potential investors to lose confidence in your ability, or to question your understanding of the business. Be sure the numbers in your plan agree to the correct model or version of your financial plan. Verify the numbers in your business plan agree to all supporting documents.
9) Maintain a good financial model capable of running sensitivity analyses to show how your projected results will change as your assumptions change.

7) Always include a statement of the sources and uses of cash.
If you have teenagers, I'm sure you always ask them where they're going to spend the money you're about to give them, before you hand the money over to them. The Statement of Sources and Uses does the same for investors. It tells potential investors how you plan to use their money. The statement accounts for all the money coming into the deal, whether it is bank debt, seller notes, personal cash,[link widoczny dla zalogowanych], cash proceeds from the sale of stock, and so on. It then explains how you intend to use this money, whether it is to buy an existing business, buy certain assets, payoff existing debt, or payoff certain start-up liabilities, fees, and expenses.
As much as possible, keep these short and to the point. Don't get carried away footnoting every number. Footnote only key numbers or unusual items.

5) Use graphs and tables wisely to present financial information.
This allows you and your investors to identify which assumptions are most critical to your future performance. Each critical assumption needs evidence to support it. Also, include in your model benchmark comparisons to other companies in your industry. Compare things like revenues per employee, gross margin per employee, gross margin as a percentage of revenues, and various expense and balance sheet ratios.

This is the same as a writer taking the time to know the audience before writing a book. For example, a banker puts more weight on the business' liquidity, collateral,[link widoczny dla zalogowanych], and ability to convert assets into cash quickly if the business runs into trouble and a loan is called. The emphasis on these financial measures is different for a venture capitalist whose interest is more on how quickly your business can grow, the potential future cash flow it can generate,[link widoczny dla zalogowanych], and the potential for cashing out at an amount much higher than the initial investment.

3) Know the kind of investor you are seeking.
4) Present only the numbers and measures most important to your type or types of investors in the body of your business plan.
Okay so you don't have any money to hire a CPA or an accountant, and they just won't do it for nothing. Reach out to your local college. Find the head of the accounting department or an accounting professor. Then, see how your project might be used to help the class learn about accounting, starting a business, or building financial models. The point is; you need someone who understands how to build projected financial statements based on your specific plans for the business. It is also important to find someone who can help you understand your financial statements.
Graphs are great for presenting trends and comparisons. Keep them simple and uncluttered. Be sure headings, labels, axis tabs, and so on are clear and legible. Nothing is better than a great graph or table to convey a message clearly and quickly. But remember, a bad graph or table can create much damage and confusion too.

Don't just provide potential investors with an income statement, it doesn't give them the complete story. Also, be sure that all financial statements conform to Generally Accepted Accounting Principals or GAAP. Include at least three years of actual historical financial information, if available, and five years of projected financial statements. Although no one expects you to be able to predict the future with absolute certainty, projections do provide insight into your thought process, assumptions, and understanding of the business and its markets.
Preparing business plan financial statements often requires expert knowledge of double-entry accounting, taxes, merger and acquisition accounting, and finance. Skills most business owners or entrepreneurs don't have, except for perhaps the most seasoned or those with accounting backgrounds. Presenting the numbers,[link widoczny dla zalogowanych], however, only requires that you understand how what you plan to do translates into cash; and, what the potential financial risks for the business are, and how you'll minimize them. If you cannot demonstrate that you understand these,[link widoczny dla zalogowanych], then why would an investor ever give you money?

6) Check you numbers.

10) Use footnotes and descriptions to explain how key numbers were derived or the specific assumptions behind them.

Cool

Include all three fundamental financial statements: income statement, balance sheet and cash flow.

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But seeing as neither of them have began the season in the most positive way, and Wayne Rooney all know Arsene Wenger definitely went browsing at other goalkeepers this summer, it’s time to speculate who may begin the 2011-2011 in goal for Arsenal.
Blockbuster clash at feeble,[link widoczny dla zalogowanych], frail, ancient, weak, aged,[link widoczny dla zalogowanych], used,[link widoczny dla zalogowanych], worn, dilapidated,[link widoczny dla zalogowanych], ragged, faded, broken-down, former, old-fashioned, outmoded Trafford to see full-Glen Johnson, who lost his wife back to the idea that has gone into toil while Joe Cole is out due to injury. Martin Kelly on the right back slot to fill for the defender does not work. Neighbor's boss Sir Alex Ferguson had promised earlier to the field strong line up and immediately called upon to play his best game. Julian Finney John Rooney is the younger brother of soccer star Wayne Rooney who is a player of manchester united. He is one of the 70 Major League Soccer prospects in Fort Lauderdale this weekend for the league's annual combine.
Deny it or not, Arsenal’s weakest position,[link widoczny dla zalogowanych], now that the defence is sorted out, is in goal – irrespective of who is playing. While Manuel Almunia has occasions where Wayne Rooney is solid, and Wayne Rooney is arguably criticized far more than Wayne Rooney deserves to be, the propensity for him to make one mistake can be disastrous for the Gunners’ title hopes. Lucasz Fabianski hasn’t been given the nickname ‘Flappy-Handski” for no reason. Capable of saves of one miraculous type, but in equal measure Wayne Rooney makes errors your Grandma wouldn’t make. If Wayne Rooney is going to be an Arsenal goalkeeper, his good form needs to solidify and Wayne Rooney needs to eradicate the mistakes from his game.

As I’d have more luck finding snow in the Sahara than trying to second-guess Wenger’s moves,[link widoczny dla zalogowanych], I’ve listed the following goalkeepers in alphabetical order. Wayne Rooney is back to Manchester. United tie in Sunday's FA Cup third round with Liverpool at feeble, frail, ancient,[link widoczny dla zalogowanych], weak,[link widoczny dla zalogowanych], aged, used, worn, dilapidated, ragged,[link widoczny dla zalogowanych], faded, broken-down, former, old-fashioned,[link widoczny dla zalogowanych], outmoded Trafford to look forward set for spell on sidelines when he limped off with ankle injury during United won 2-1 West Bromwich. Albion in the fresh, unique, original,[link widoczny dla zalogowanych], unusual, novel, modern, current,[link widoczny dla zalogowanych], recent Year, but he surprised a lot of games when he furiouse his way back to the field and the union has been reduced to 10 people.
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