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Canadian journalist Naomi Klein mark hated, but she does not damage itself is no already a deduction of the anti-brand, anti-globalization, anti-capitalist brand. She was the wrath of the "no logo: destructive brand of universal domination," a paperback, had spared no exertion apt brand objection. She was "The Times" named "may be the world's 35 most influential people under the age of", "New York Times" called "for whether the representatives of the North American left-wing movement." Naomi chose the brand of capitalism as a criticism of the arms, because the brand is to understand the capitalist order, a key point is the epitome of globalization. brand movement flourished, meantime the rich world to provide the illusion of choice, on the other hand lead to the world's poor have no choice but coerced to approve. Naomi appears in the brand let us fat, we cigarette, to brainwash us, let us purchase the entities that you do not need, even those who are not their real needs and bad for us things. Brand of deadpan by the invisible group of companies which omniscient and omnipotent, greedy marketers in control, these marketers operating with big budget numb bring offthe world, no heads of consumers. Some people may query, the world is it? Brand really scaring? This book has bring an end to ... since 2000 in the West caused a long dispute. This book is just a publication, "New Left Review" on the book reiterate issued in a warm, praised its brand of capitalism operating mechanism behind the in-depth criticism. In 2001, the "Economist" journal issued a periodical Business Report journalists Sameena Ahmad's criticism of the treatise, titled "Why brand is to our convenience." The summer of 2002, Sameena and Naomi in the WNYC radio enterprise in the world on the character played at the heading of the argue, the theme of "pro VI vs no VI". In 2004, Naomi's two compatriots, the author Joseph Heath and Andrew Potter wrote a book specifically denounced the "NO LOGO" book, the name of "national revolt: Why anti-consumer culture will chance part of consumer civilization" ( fanNation of Rebels: Why Counterculture Became Consumer Culture). a writing point of this book is between brands and consumers in a tense relationship. In Naomi seems dominant consumer brand, which manner oppression and restrictions. This is truly hard to admit. The relationship among brands and consumers are not hostile, by least there is a solution to the current brand customers and peddlers in mart transactions [link widoczny dla zalogowanych], the appended problem of asymmetric information, the consumer brand of quality certainty. Brand exists, for consumers need them, way to material satisfaction, alternatively spiritual identity. If consumers do not have the money to referendum, the brand ambition dead a natural death. Therefore, even if the consumer does not hold dominant brands this sentence, then the dominant consumer brand is complicated to set up this expression. Naomi in the book's second part of "NO CHOICE" in that brand-oriented business actions easier than physical expansion of corporate mergers, monopoly, limiting people's choice. But the offense of non-brand itself, but the monopoly of their own sins, the consequences will be attributed to the monopoly of the brand itself is a mistaken identity. In a sense, brands and the isolation of corporate entities, a advertisement department of labor in information, transmission and communications technology developed after a regular result of the existence of this department is difficult to mention who is exploiting whom. If the statute can regulate regulated entities before the arrival of the brand's market monopoly, then it can regulate the formation of monopolies in the market brands. Therefore, the choice space, if only comfortably, but we can not fret too many. the third part of the book, the inventor complained of in the tide of globalization, international companies outsourcing to the Third World due to many shortcomings. She believes namely this trend had not merely reasoned their breakdown in the manufacturing zone businesses and operators, the jobless, it too brings a more solemn third earth labor working conditions [link widoczny dla zalogowanych], low income issues. While these defects disgusting, but if the brand is also attributed to faulted identity. As for why, in the new pattern of globalization in the industrial shackle, and take the majority of the brands most profit in amplified countries, but tin only acquisition a small profit of the business things are mostly in third world countries, the reason is not the same brand body, and in modern periods fashioned upon the irrational international economy array. as Sameena acute pointed out, Naomi oversimplified understanding of the brand, the brand itself is complicated and full of dramatic color. Naomi's problem is that she will brand the same as globalization, dominance, raid and evil, the sins of capitalism and globalization, due to the brand. The sin of daring aesthetic of the brand idea of ??improving the world and there is not many assist, this absence of logic in this best-selling book of the world who are quite beautiful. Despite this plausible flaw, but the book still deserves serious perusing, it is longer than the information provided us with adequate certify of the evil multinational manufacturing. The certify of the readers, principally those staunch defender of globalization, it is nought more than a mind alert. It may hint us to pay consideration to the conception in theory, in reality there is no mutation of defects may be problematic.yixian:
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