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Small appliances took office three tricks of marketing to rebuild the market

HC home network market research data shows that by 2008, including traditional and Western-style small home appliances market capacity will reach 350 billion yuan, in the face of the appliance industry recognized the huge attractive final piece of cake, foreign brands (such as Philips, Siemens , Sanyo, Electrolux, Panasonic, Braun, etc.), the traditional brand of major appliances (Haier, Midea, Gree, Kelon, TCL, Skyworth, etc.), traditional small-appliance brands (Glanz, side too, the boss, million Le, Airmate, combo, Sunpentown, etc.), brand-name screwdriver factories have joined forces melee, but the whole industry with low barriers to market quite a mixed bag. More and more attention in the brand building and strengthening of small household appliances, started the brand out of war, businesses became effective marketing warlords Central Plains, grab a piece of powerful weapons!

With the increasingly fierce market competition, the small household appliance market gradually through the growth stage, into the mature stage, the industry entered the . Some old concepts, market practices behind, comprehensive strength of the weak brand-name small businesses will be very difficult in the industry reshuffle,[link widoczny dla zalogowanych], Matthew was in the process increasingly faced with the fate of being ruthlessly eliminated.

many decision makers are aware of the serious problems began to re-examine themselves and make new strategic plan, or digging foot airborne or internal promotion, marketing planning to hire a new manager (later referred to as the manager people) to conduct market operations, and strive to be

any assumed office manager of a small appliance, whether it is the practice based on their own ideas, or internal business development needs of the enterprise will quickly carry out some marketing strategy in the past to examine and reform, the vast Most managers are duty-bound market, the choice of a radical reconstruction of some reconstruction scale, the strong intensity of the secondary is simply no different from business enterprises.

the process of reconstruction in this market early, many managers are puffed up with pride, confidence high, but with the whole situation of small household appliance market knowledge of familiar and later walking on thin ice, the face of many uncertainties, a great challenge . However, the success or failure on the operation of a number of cases analyzed and summarized, we find that, although the market re-entry point for many, plenty of room for innovation dimensions, all-inclusive, long way to go, but in this process is also a technology to be found, the million variable separated from their cases, the following three aspects of practical operation, I pretend that it is tentatively planning manager Cheng Yaojin marketing style world.

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