john3859
Dołączył: 25 Sty 2011
Posty: 1639
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Wysłany: Śro 8:55, 26 Sty 2011 Temat postu: like this one |
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capital givers or specifying sources looking your way, and even politicians and legislators beginning to view you as a key member of the business, non-profit or association communities.You need two lucky breaks here: first, a PR blueprint you can rely on, say, like this one: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving- to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.,And second, PR team members who understand that blueprint and commit themselves to its implementation, starting with key audience perception monitoring. Let's face it, your PR people ARE in the perception and behavior business to begin with, so they should be of real use for this initial opinion monitoring project.But remember that just because someone describes him/herself as a public relations person doesn't guarantee they've bought the whole loaf. Make certain the public relations people assigned to your unit really believe - deep down -- why it's SO important to know how your most important outside audiences perce
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