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Temple of Love in universalist West Wing large Chinese wedding couples activities the scene of worship (data graph)

Heritage Collection naming rights bid sparked waves thousand

scholar Zhang Sheng and Cui Yingying, daughter of the country relative to the universalist Temple met and wrote a
a few hundred years later, universalist Temple trying to use ten million yuan worth of Yingying symbols of the temple tower Atlas never allowed to separate, so many people always love the tower for love.
recent years, the spot sale of naming rights is not new, but the naming rights for the heritage bid solicitation allows the people stare. The news came out the printing of a controversial voice. That was the first popular poem that changed to
This said, and
universalist Temple with feelings known

Chinese classical story of love, looking for a classic, This love, there is Romantic, with poetry and messaging; the old lady Xianpinaifu, a small matchmaking go-between; a garden tryst, a month under the Red Chamber; have robbed the conquest of a road indignant; have faithful waiting, there pass the examination. Really is the twists and turns, one to sing three sigh.
Yongji City, Shanxi Province, the universalist Temple, is Located in the ancient city of East Emei Puzhou Yongji City's universalist Temple plateau, with a total area of about 7 million square meters; terrain Gochang, wide field of vision, the temple faces south, condescending, built by Highland, is a thousand years old temple.
7 23, the rhythm of the rain will start from early morning shrouded universalist Temple, tall bamboo crosswise, pine green, empty mountains, as this adds a different kind of love the Holy Land fantastic . Rain in the visitors still pour in, interest unabated. Journalists around the temple also hurried out again and found a few hundred years ago That love of the many details, can be found here correspond to the scene.
pear hospital, Cui Yingying is a government by the people passing by the river temple temporary home universalist home. Simple and exquisite decorated second door on the
pear homes east wing south wall has an apricot tree, flourish, it is said here is the result of Zhang Yingying by about midnight,[link widoczny dla zalogowanych], the place jump expanse meet.
In addition, Zhang spend the night in the Sihou is in accordance with the undulating terrain, because of the situation and to the landscaped garden. Garden Rockery Stones cut risks, such as hanging, double-Ting Ying cornices Qiaojiao language, ponds, winding path on the Hengjia Magpie Bridge, Yingying
temple building undoubtedly the most prestigious Yingying tower, the tower of the original Mingshelita Yingying is not only simple shapes, magnificent, and to the peculiar structure of the whispering gallery with Beijing Temple of Heaven, Henan Lun Temple, Buddha Temple in Chongqing Tongnan the
hit the side of the stone Yingying Tacitus, the reporter to the stone percussion, we heard from the tower to clear crisp uploaded Experts found that frogs produce echo Yingying the reason the tower,[link widoczny dla zalogowanych], one particular topography, the second is a special structure, three is a special building materials, a chance encounter, they formed a very similar to echo the feeling with the frogs in the pond.
maintenance difficult stretched

rain slowly crescendos large, Lihai Wang also will tense up, he said, universalist Temple Emei is located 29 meters -31 meters high plateau, south, north, and west facing gully, but the northeast according to flat plateau. Steep slope, a large gap, wind and rain and other inclement weather, will bring a great threat to the temple building.
Lihai Wang recalled a few years ago under the rain, in the form universalist sihou garden debris, the original quiet beautiful back garden suddenly completely different. More seriously, landslides swept away the pear-based care after hospital, if not repair, the risk of pear homes have collapsed. Area promptly arrange for an emergency construction project, and finally saved the day. When a reporter visited also found serious damage Yingying towers, canopies, on each level of the tower has humilis arisen. Top of the gourd decoration also significantly damaged. External walls of some buildings cracked, West Xuan back wall several feet at its widest point refers to the crack, it is shocking.
Heritage restoration price compared with ordinary building repair costs are much higher. Yingying tower is now only the cost of annual maintenance and management are more than two million, Yingying tower for the repair of cultural relics inside the temple to raise funds, is the universalist Temple
According to reports, universalist Temple was built in the late Northern and Southern Dynasties, so far 1,300 years of history. In 1557, the temple was destroyed by earthquake in buildings and stupas. Stupa rebuilt in 1564. 50's last century, the only remaining temple Buddhist stupa and three-hole hole. In 1965, the universalist Temple stupa (Yingying tower) is included in the provincial-level key protection units.
1986 to 1989, the temple has built a Tang-style, Font,[link widoczny dla zalogowanych], imitation Ming building 23. After 1992, the construction of the garden, built in 1993, Tang street. January 1990, universalist Temple open to visitors.
1991, the local cultural relics department of a tick complement Yingying tower maintenance. Since then, the local cultural relics department no longer had allocated to the universalist Temple conservation funding. This reporter has learned, universalist Temple Travel Limited part of the local self-supporting head of the tourism sector, self-financing enterprise, universalist Temple of the daily management of all requirements for protection of cultural relics from the ticket sales. In addition, the universalist Temple outside the local area still bear the relocation compensation and resettlement of villagers, scenic current liabilities 1,000 million. In recent years, the number of visitors universalist Temple stable at more than 20 million passengers per year,[link widoczny dla zalogowanych], and is slowly increasing. He told reporters that this is a theoretical figure, the actual ticket sales so far impressive.
Lihai Wang explained that the tourists, there are a considerable part of the official reception, free tickets; to participate in group travel of tourists come to play are generally low fares discount; hold unlimited number of tourists visit throughout the year. Cui Yingying named hero of the story; a nothing being done, with little from the reality of the temple, became a shrine of love - in order to attract more tourists to visit the Temple of universalist, expand a lot of work, described pains.
1994, by the CCTV television production center and the Municipal People's Government jointly produced Yongji 8-episode TV series Since then, Temple has become a universalist,
since 1998, universalist Temple annual In order to participate in the activities of the lovers to fully enjoy the sweetness of love, understanding the true meaning of love. Area held a lot of planning so that visitors, couples were able to conduct hands-on interactive projects. couple in their daily lives on the other side of the words and deeds, gestures implicit understanding between the performance of head; in the universalist Temple Square, a large bronze sculpture in front of the lock around the shared lock on behalf of Session couple months repertoire.
2009 年 8 26, Temple of the Holy Land this kind of love, to experience full of China's color, romantic and charming Chinese-style wedding ceremony. Event broadcast live by television stations for the country. This event, the couple were dressed in costume,[link widoczny dla zalogowanych], by sedan chair, to experience the classical Chinese style wedding ceremony, tie the knot lock-step ladder of love 108 bands, visit Yingying tower, thanks to joking Department of the red line, hit rock ... ... were declared echo vows of love listen to the track mountain echo.
successfully held a series of events, effectively improve the universalist Temple in the domestic and international reputation, and establish a universalist image of Temple of Love in the Holy Land. But the area also put in a lot of money, in 2009, Chinese wedding events, live television costs only amounted to hundreds of million. This is directly proportional to hard to reach the proceeds.
business area facing a tight budget situation and the status of cultural relics inside the temple of universalism, in mid-July this year, universalist Temple Travel Co., Ltd. announced a high-profile global enterprises collect Yingying tower exclusive title: Do not interfere, Shanxi Yongji universalist Temple Yingying tower 10 million yuan title marriage! are: 1. the title company's products or brand image and love culture or needs associated with Love and Marriage; 2. title companies need to have good public image, at least no bad public image; 3. title companies need to have social welfare activity background.
Correspondingly, given the grand tower Yingying universalist Temple married a press conference; 3. Central Yingying tower title brand image display advertising, advertising, and advertising vehicle need not affect the premise of ancient buildings; 4. universalist Temple provides the highest display Name brand culture propaganda corridor, provided that does not destroy the scenic landscape environment; 5. Since the title of the title until the end of all external universalist Temple reflected in both the standard version of the promotion advertising enterprises title companies take care of themselves; 7. naming all the middle management companies will enjoy three times a year Yongji City Day Tour activities.
In addition, the universalist side temple area to the title the title the tower cost ten million yuan ying given period is a maximum of three years.
. Yingying the tower as a collection of heritage conservation act aroused the naming rights dispute. Some people worry that area will become a commercial advertising spots; Some people think that Yingying tower ten million yuan, the dilution of commercial, we believe that Temple will not universalist title leaving a tarnished image spots, on the contrary, if we fail to take full advantage of scenic advantages in the hard-pressed to cause the destruction of the protected object, then there is sad. step will be to develop more stringent conditions and stringent return the title, further dilute the title after the commercial area, the revised title conditions is expected to be announced in early August. If the title company is willing, but do not meet our standards, then we can only express gratitude firm would not agree, the title company will not relax the standards. change, and follow the conservation requirements of the circumstances, generally by the ancient architecture protection and development of private investment to reduce its financial burden, which many European countries is the main form of protection of cultural relics. In China, although participation in heritage conservation by individuals and businesses very few cases, but the a national key cultural relics protection unit 2352, the provincial cultural relics protection units in 8831, city and county-level cultural relics protection units of 58,371. Currently, the Government has been our best conservation efforts, conservation funding increases every year, but in the face of many cultural relics in need of protection,[link widoczny dla zalogowanych], funding still appears to drop in the bucket, and many relics are disappearing. Therefore, well-known tourism marketing experts Shao Bing that, regardless of whether the final tower Yingying married, she is our present and future of heritage tourism development led to think.
Temple in terms of universalist view, Yingying the significance of the tower is the marriage act to allow private capital involved in the protection of cultural relics in the past. Cultural wealth of the whole society, not just the government do to protect it, but also corporate and civic responsibilities. Private Capital, the progress of China's cultural relics protection.