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Apple music store itunes + ipod mode and opponents of

Itunes + ipod model description:

let consumers use their products to consumers store their things can be said to eat the meat then drank the soup. Successful model of Apple ipod I think it is. The success of Apple ipod reason is because the United States at the time did not survive the environment to make room for pirated music, forcing Apple came up with digital music stores like itunes.

Apple's iTunes online music shop opened in 2003, and in 2004 launched one after another in parts of Europe. Apple's iTunes business in one of these European countries introduced music fans to get a warm welcome. It is reported that in the first week of operation, the United Kingdom, France and Germany, music fans download songs in total more than the 800,000 in ten days time, not only the number of songs downloaded to the UK reached 45 million first. In the August 30, iTunes music shop has sold its billionth song, which billionth song inch IMac Apple computer, iPod music player 10 and a million dollars worth of gift certificates iTunes music shop. Apple tried to make use of these incentives to ensure customer loyalty. (FRANCISCO)

competitors introduced:

successful model of opponents:

opponent: August 2004, Microsoft announced the MSN online service a high profile in the online music download per song download price of $ 0.99, and the price of Apple's online store the same. • Bill Gates said in public that Microsoft will continue to work with partners to develop new hardware, the number of media devices to challenge Apple's iPod digital music player dominance. He said: digital music store ━ ━ MSN Music.2006 Microsoft announced in July to launch its own Zune music player and online music store. The world's third-largest music company EMI (EMI) for Microsoft's Zune digital media player to provide preloaded music videos.
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opponents II: The cassette-type CD player, Walkman and achieved great success on the Sony, the fear of their music and video content hard disk players have been violated in more than two years after the launch of Apple's iPod, Sony was slow to launch a hard disk media player, the best time lost injury. But as a consumer electronics giant, will naturally not willing to painstaking efforts in their areas left behind. Koizumi, president of Sony, George Hau said: At present, I can not determine whether a year's time back in the digital music market dominant position, but we will at all costs, occupy the global digital music market. It is reported that Sony plans to sell bonds to raise 100 billion yen (about 850 million U.S. dollars) of funds, and Sony hope to revive the consumer electronics business.

three opponents: LONDON, Aug. 14 Xinhua: the world's largest mobile phone maker Nokia recently decided to finance the $ 60,000,000 acquisition of U.S. digital music distributor Loudeye Corporation. Despite last year's EUR 4.6 billion and Nokia (about 5.8 billion U.S. dollars) in operating profit compared to the acquisition cost is not expensive, but the deal's impact may be particularly far-reaching, because it means that Nokia will work with Apple, Microsoft in the digital music market trial of strength. According to the British apple fruit Bo Rui music store business management itu nes + ipod control mode and on the line in the hand analysis.

four opponents: Samsung on Sept. 1, 2006 announced that it will launch its own music service, and released at the end of a series of new portable music player. Samsung chose the New York-based MusicNet is responsible for the service that the website will provide the music download sales and registration services. Initially, Samsung's music service in the UK, France and Germany, but the future will be extended to the whole of Europe and Asia. (CNET Technology News International reported Sept. 4)

music store rivals:

opponent: September 2004, Yahoo announced at 1.6 billion acquisition of network-based digital music and software provider Musicmatch company. Yahoo is expected by the acquisition of Musicmatch, the number of users of its online music will more than double, reaching 23 million in size.

opponents two: to provide a free download to get revenue through advertising SpiralFrog reached the field of online music downloads online music downloads is actually on the field of business model changes. If there is enough good content, is likely to subvert the itunes model of success.

three opponents: the world-renowned youth site MySpace said it will begin selling nearly 3 million songs the band released to the digital music made a solid first step. So, MySpace has become the latest company to challenge Apple's iTunes Music Store's company, but different from other companies, MySpace into digital music has a unique advantage, the company not only has 106 million users, but also by its parent company, News Corp. support.

four opponents: the high gas free video download sites such as YouTube has with the United States and several record companies Warner cooperation, the future will provide users free online pop music TV series, which not only integrated into YouTube mainstream media sites, but also would threaten Apple's music download market.

competitors can know from the above, Microsoft and Sony are copying and contain the basic Apple's successful model, Microsoft's own advantage is the openness of their systems and their equipment resources. Sony's advantage is a large part of their copyrighted content, but also in the equipment manufacturers have certain advantages, is Apple's most perfect opponent. The Nokia and Samsung mobile phones relies on its strong user base, to snatch the wireless music market. The two mobile phone manufacturers now are basically the same behavior, acquisition or merger by other content providers to integrate their phones, saying that white is itunes + ipod mode, but the difference between Apple's success in wired and wireless market fundamentals or the blue ocean.

behind the music store a few have their own unique advantages, Yahoo is a search company, to go into music stores have their own unique search advantages, but also a great flow and use of the crowd. SpiralFrog is a free download is the way to reached this area, to the calm lake dropped a bomb. Myspace is not only a world-renowned youth website, and have their own stable customer base, the company behind the support of considerable power. The site is based on free youtube video downloads at the forefront, there are reports that Apple started the movie download service, but if youtube has its own good content, then Apple's music store is also a serious blow.

status quo:

NPD Group released statistics show that Apple's dominant iPod with 3 / 4 of U.S. digital music player market, the share of its nearest competitor more than 8 times . Such figures indicate that there has not really rivals, but should not be overlooked is the recent entry of mobile phone manufacturers and Microsoft's large-scale action. Simple example with Nokia:

in the company's 2005 financial year Apple sold 22.5 million total iPod player, the end of this year is expected to reach 50 million will. And Nokia, in its most recent financial year Nokia sold 40 million total music phone. . in the future up to the music player sales are likely to be mobile. (SAN FRANCISCO) Although the current study is also to launch Apple ipod phone, but Apple seems to go its own ---- the old computer and other systems are not compatible, many formats can not be played on Apple's ipod, I think that this is not a smart move .

and music phones in the consumer market has been a certain, when with a good product, how many people will be fans wildly more expensive than a cell phone to buy a lot of the value of the ipod it? Preconceptions is one aspect.

comprehensive look at what can be concluded that, in the wired side, Microsoft and Sony and Apple snatch, in the wireless area and into the two giant rivals in the music store that is gathered in terms of , such a situation, how to deal with Apple? Can Apple stay ahead? White apple google the Board of Directors, CEO,[link widoczny dla zalogowanych], in the end are we going? On whether the strategic framework? Will continue to pay attention!