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Founded in 1958, the Canadian Football League is the highest level of play in Canadian football and the second most popular sports league in Canada after the NHL. The Grey Cup is awarded annually to the champion every November and is the biggest sporting event in the nation. The oldest extant teams Hamilton and Toronto trace their origins to the late 1860s and early 1870s, which ranks them amongst the oldest sports teams of any kind still in existence on the continent. Unlike the NFL, the CFL did feature teams from both Canada and the US between 1993 and 1995. When we talk about advertising, we generally refer to commercial advertising or paid advertising done through traditional channels such as newspapers, magazines,[link widoczny dla zalogowanych], radio and TV. The other advertising medium that has taken the world by storm is the Internet. Advertising, as the term is used today, is then broadly classified under two sections, Traditional advertising and online advertising. Before discussing how to devise an effective advertising strategy, we first need to understand the different types of advertising channels available to us.

Online advertising,[link widoczny dla zalogowanych], also referred to as web advertising, is by far the cheaper option for reaching a global audience at minimal costs. There is nothing like your own website to promote your offerings. Then there are other options such as online banner advertisements, Google AdWords advertising, pay per click options that you can explore.
The top four major leagues each have revenues that can be many times greater than the payrolls of less popular major leagues in the two nations. In terms of overall league revenue, the NFL, MLB and the NBA in that order rank as the three of the four most lucrative sports leagues in the world, with the Premier League of English soccer being in third or fourth place depending on exchange rates, as well as what is counted as league revenue calculating finances in European soccer is somewhat more complicated compared to Canada. The NHL is ranked in fifth place.
Now that you are clear about the mediums available, you can focus on devising an effective advertising strategy. To devise an effective advertising strategy you should take into consideration the pros and cons of each medium and then devise a marketing plan that exploits each medium to effectively communicate your message and reach your target audience. There are,[link widoczny dla zalogowanych], of course other factors that you should take into consideration. Your budget, for instance, will go a long way in deciding which medium you use.
Well this may seem cumbersome to some people for they would need to enquire about buying newspaper or magazine space and search for the right rates. Then again, which newspaper and magazine to advertise? Well if you have any such questions in mind, then you can take the help of companies and agencies that specialize in providing offline advertising support to online companies. One such company is Web Windows, UK based company that offers attractive packages in offline advertising in newspapers and magazines across the country. Web Windows can help you place your advertisement in the colour supplements of major newspapers in the UK such as Sunday Times,[link widoczny dla zalogowanych], Sunday Telegraph,[link widoczny dla zalogowanych], The Observer to name only a few,[link widoczny dla zalogowanych], at cost effective rates. So advertise your online business in all the major newspapers in the UK and see the results in the form of increased numbers of web enquiries, increase in sales,[link widoczny dla zalogowanych], increased number of repeated purchases and improved customer loyalty and long-term competitive advantage.

As said, traditional advertising channels include newspapers, magazines, TV and radio. Of all these, newspapers and magazines can be said to be more popular than TV and radio given the fact they are comparatively less expensive and within the reach of small and mid-sized businesses. Then again, people read newspapers and magazines at their own leisure while for TV and radio, you have to buy fixed time slots for your advertisement.

Given the cost effectiveness and global reach of online marketing, more and more companies are focussing their advertising strategy on using online resources. However, it is important to point out that there are millions of registered websites listed on domains and so it is really difficult to drive traffic to your website or in other words get your target customer group to visit it. Yes, there are search engine optimization methods available but when you devise an advertising strategy keep in mind that one of the proven ways to get your target audience to visit your site is to advertise it in newspapers and magazines. Research has shown that a beginling 70 percent of people browse through the Internet to search for products and services that they have seen advertised in newspapers and magazines. So when you devise your advertising strategy do keep in mind that you can reap maximum benefits only if you judiciously combine online advertising with offline advertising.
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