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<table border="0" cellpadding="3" cellspacing="1" width="100%" class="forumline"> <tr> <th class="thCornerL" width="22%" height="26">Autor</th> <th class="thCornerR">Wiadomość</th> </tr> <tr> <td width="22%" align="left" valign="top" class="row1"><span class="name"><a name=""></a><b>arccess2011</b></span></td> <td class="row1" height="28" valign="top"><table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="100%"><img src="http://picsrv.fora.pl/subBlack/images/icon_minipost.gif" width="12" height="9" alt="Post" title="Post" border="0" /><span class="postdetails">Wysłany: Sob 11:27, 13 Lis 2010<span class="gen"> </span> Temat postu: 7 Strategies for Writing Fundraising Letters</span></td> </tr> <tr> <td colspan="2"><hr /></td> </tr> <tr> <td colspan="2"><span class="postbody">When writing fundraising letters don't go overboard with extremely detailed numbers and jargon that the reader may not be familiar with. Remember to focus on information that is relevant and compelling to the potential reader. <br />6. Personalization - If you are writing a fundraising letter to a specific donor, include specific information related to them. If it's a repeat donor, discuss ways that his or her previous contributions have made a difference in your organization. <br /> <br /> <br />Use singular word forms, not plural - avoid words and phrases like "some of you" when addressing the reader. Instead use the personal, singular form "you." This mirrors the way that the letter will be read by the recipient. <br />About the Author: Sandra Sims has been fundraising for various charities for over 10 years. Visit her website, StepByStepFundraising.com for more information about writing fundraising letters. <br />1. Write to ONE person - When you start writing the fundraising letter, imagine you are writing to only one person, not a group of people. This will help you get into the best frame of mind to write the letter. It also will help your letter sound more personable. <br /> <br /> <br /> <br /> <br />3. Stay Focused - When writing a fundraising letter stay focused on the outcome you would like to see. Make one request and communicate this message clearly. Avoid discussing topics that are not directly related to your appeal or that do not support the message of your letter. <br />7. Narratives & Success Stories - One of the most successful ways that you can get your message across is to describe a story of a specific person or situation that your organization has helped. <br />Writing fundraising letters can be an effective way to request donations to a charitable cause. Letters are used for a variety of purposes and can be sent to a large number of people or a select few. 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When writing a fundraising letter remember to include stories that will engage the reader,<a href="http://www.shop-supra.com/supra-strapped-mens-ns-black-patent-p-671.html" target="_blank" class="postlink">supra strapped mens ns black patent</a>, not just show off accomplishments. <br /> <br />If your appeal will benefit a specific project, mission or program, say so. Describe how the donations will help with this particular project. Include a few brief details about where the donation will be used and the positive results it will bring. <br />2. Be Specific - When writing fundraising letters the more specific you can be, the better your message will be understood and the greater the response rate. Ask your reader to make a specific response, such as a donation of money, goods or services. You can offer several specific dollar amounts include a specific date that you need the response by. <br />4. Descriptive Phrases - Use the most descriptive adjectives and adverbs in your letter to clarify your message. However,<a href="http://www.shop-supra.com/supra-cruizer-turquoise-black-yellow-p-634.html" target="_blank" class="postlink">supra cruizer turquoise black yellow</a>, when writing fundraising letters be especially careful not to over embellish or exaggerate. <br /> <br />Here are 7 strategies to use when writing fundraising letters so they are more interesting, compelling and responsive.</span></td> </tr> </table></td> </tr> <tr> <td colspan="2" height="1" class="spaceRow"><img src="http://picsrv.fora.pl/subBlack/images/spacer.gif" alt="" width="1" height="1" /></td> </tr> </table>
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