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late2002 launched Mecca Cola. With a marketing ? air and a keen sense of timingMathlouthi dubbed Mecca Cola of? cial sponsor of the antiwar protests. According to MathlouthiMecca Cola sold 3 million bottles within 10 months and grossed 3.6 million euros in2003. 9 The company’s aggressive expansion led it to Pakistan where anti-Americanism runs feverishly high. After placing ads in local Pakistani newspapers for his own distributors—under the slogan“No More Drinking Stupid. Drink With Commitment”— Mathlouthi received more than 1 000 responses. Mecca Cola soon spawned its own rivals. Hoping to tap the same Muslim marketQibla Colaa British-based competitoris targeting its soft drink line at “people of conscience everywhere.” Under the banner“Liberate Your Tastes” Qibla Cola began its sales in British towns with large Muslim populationssuch as Lon- donDerbyand Birminghambut its success was so rapid that it now has distributors in GermanyHollandNorwayand Luxem- bourg. The company is soon to penetrate IndiaPakistanBangla- deshand Malaysiaand the company’s executives aim to enter ? fty other countries. Like Mathlouthithe founders of Qibla Cola also harb converse all star grey grey low topsyilai: nike high heels louis vuitton outlet http://leetstreams.com/profile_blogs/yixian005/&action=view&id=190858 |
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