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Wysłany: Śro 10:44, 13 Kwi 2011 Temat postu: Adhere to the mass market customer -oriented excel |
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Adhere to the mass market customer-oriented excellence Shanghai
Rui Jian Bo held off Lehigh households catheter up big in the public market line market excellence.
synchronized with the development of Volkswagen POLO strong feelings, POLO AccFast, has become a fashionable symbol of quality car, maintain a monthly sales over the million. Been very eye-catching car LAVIDA A-Long Yi, Shanghai Volkswagen's first new design and development of production cars, the listed total sales of more than a year has exceeded 250,000, and fully reflects the strength of the development of Shanghai Volkswagen and accurate grasp of market forces demand. PASSAT Volkswagen new Passat will be the latest style ideas with the Chinese B-class car market a unique combination of aesthetic needs, the products of modern and distinguished younger image of luxury, in the fierce competition the chance. Listed by the end of March this year, Shanghai Volkswagen Tiguan TIGUAN wheelbase models based on the European version of the lengthened 80mm, which makes its wheelbase SUV not only in the city ahead of the same level, but also means that its interior space is more spacious, driving more comfortable, more in line with the actual needs of Chinese consumers. Meanwhile, the Shanghai Volkswagen Tiguan TIGUAN brief appearance emphasizes the vehicle body lines and perfect proportion, so that this new design very popular with Chinese consumers. Up to now, TIGUAN Tiguan order has exceeded 90,000, Shanghai Volkswagen is stepping up production to meet growing market demand.
Shanghai Volkswagen Shanghai Volkswagen Automotive Co., Ltd. was established in March 1985, is China's reform and opening up the car after the first joint venture investment in China and Germany the proportion is 50%. Shanghai Volkswagen is headquartered in Shanghai International Automobile City in Anting, Shanghai Anting and has formed two production bases in Nanjing, including four vehicle manufacturing plant, an engine plant, a technology development center and a center of the layout of the mold, is the size of the largest production base of modern cars.
China Shanghai Volkswagen is committed to giving our customers needs and meet international standards of cars, a safe, high quality, energy saving, environmentally friendly products and excellent service, improve the quality of life of consumers, in return for society, for the benefit of the concept of society, wider participation of public affairs, science, education, culture, health and social welfare services. Based on the general public, Skoda two brands, the company now has ten series of products, covering the A0-class, A Class, B Class, SUV, such as different market segments. In 2009, Shanghai Volkswagen to achieve annual retail 729,000, approved the sale of 728,000 of the performance of China passenger car sales in 2009 to become champion. Shanghai Volkswagen has a fully functional, with international advanced level of technology development center and the first home for the development of the car testing ground for the construction professional, with the new Passat and LAVIDA PASSAT Sunny models such as the introduction of the autonomy of Shanghai Volkswagen development level is gradually revealed, the relevant development work is gradually incorporated into the Volkswagen Group's global development system.
Shanghai Volkswagen VW brand
Shanghai Volkswagen's VW brand products, including Santana, Santana Vista Zhijun, PASSAT New Passat, POLO strong feelings, POLO AccFast, CROSS POLO, POLO Sporty, Touran generation, LAVIDA TIGUAN Sunny and Tiguan. Since the birth of the enterprise, Shanghai Volkswagen, introduced the various periods of not only the most technologically advanced, best quality, the reputation of Volkswagen brand vehicles, and road characteristics and according to Chinese aesthetic needs of Chinese consumers, the relevant models for the localization of the excellent design and adjustment. With the development of local capabilities, Shanghai Volkswagen developed the products have won Chinese consumers, sections of the Volkswagen brand models are perfectly integrated into the Chinese domestic market.
After years of development and improvement, Shanghai Volkswagen's VW brand after-sales service network. In 2005, Shanghai Volkswagen launched the first domestic service for business will be integrated marketing and service brands - provide a car, car, transfer the whole process. Shanghai Volkswagen Skoda brand
2006, Shanghai Volkswagen launched a multi-brand strategy, the introduction of the Volkswagen Group has a good growth of the Skoda brand. Since 2007, the first product on the market, the Skoda brand in the Chinese market made big progress. At present, Shanghai Volkswagen's Skoda brand has been completed Superb, Octavia, Fabia three cars of the product architecture, the realization of A0, A, B-class car market in full coverage.
end of 2009, Shanghai Volkswagen Skoda has established a nationwide sales and service outlets 235, and the introduction of the Skoda brand of the world's leading service concept higher demand, based on the introduction of a more humane and personalized heart care services. |
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