 Wysłany: Śro 10:46, 13 Kwi 2011 Temat postu: Wine marketing in the process of |
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| Wine marketing in the process of
wine sales over Bo Rui water management business process management days of Tiger. is well known that the competitive process in a mature industry, the competition among enterprises is often the shift in market share is difficult to obtain from the new market, only in mature markets share from rivals through the acquisition, and this must increase their use of the product consumers, consumers to purchase and use their products, naturally, to reduce the purchase of competitors, which is particularly evident in the drinks industry. so enterprises must find ways to increase their brand and products consumers purchase and use, so buy gifts become the most common promotions to attract consumers to buy their products again. But this is likely to result is a myth, that is, consumers buy a gift product, reducing the purchase of their products, many businesses are more cautious about buying gifts. But the prize means openings, but good control of this risk, so complimentary drinks more attractive, so that consumers prefer, and immediately after the drinks are used to purchase products, consumers can buy after against drink, a good lock to buy the loyalty of consumers, so companies get better in a terminal position as a consumer preferred products. winning in the high exchange rate and convenient conditions, the open end awards will naturally become treacherous lure consumers to see through the Business Awards under the most cost-effective purchasing decisions, naturally the customers to a competitor down the block rapidly enhance their market share, although the Master Kong in 2009 because the Exchange is not run on time or channel market has been criticized and deliberate attack, but the strategy for the 2010 openings of many competitors competing for follow-up after the upgrade, which shows where the power of openings Duijiang . 3, integration of resources through the openings, improve resource utilization promotion of many enterprises in China have their digital marketing are regional war, the market promotion activities are often difficult to unified planning headquarters and control, the company spent a lot of money each year in each market promotional activities, but in the end is difficult to form a unified understanding of the consumer, but also a wide variety of promotional activities, to some extent resulted in a great waste of marketing resources, I had enterprises have the body with feelings. And a strong integrated promotion, but they can help companies solve these problems. Undoubtedly, drinks industry, opening the cover prize ways to effectively integrate sales promotion resources to enterprises in a unified national market under the promotional activities carried out to promote and increase sales, achieve National promotion of a game of chess. Prizes based on the open end product, and promote consumer information and prizes can as the product deep into the country, thus ensuring consistency of information transfer the full reach and prizes, which makes the original can only rely on the promotional activities organized throughout the , in the headquarters of the full range of integrated landing can be completed, so effectively improve the utilization of company resources. favorite beverage business, costs must be rid of promotional activities, that is, how much you need a good promotional costs, the number of sales must be reached, otherwise the company can not grant you permission to do promotions. Openings rate prize promotions are generally not cost more than the budget, because the number of Duijiang never reach 100%, while the middle of no other non-controllable costs, promotions in the bottle labeled, consumers can buy to be able to see enterprises with the number of outlets as long as the posters will be able to attract consumers to buy, so no additional changes in other costs, for businesses there would be no cost risk. In addition, as the products are often openings winning their own products, so the marginal efficiency of the enterprise, the open end of the promotional prizes will lower the cost of the way, if the acquisition of other companies as the open end gift prizes, companies requires additional purchase cost and implementation cost. perform simple - many businesses in the design of promotional activities are often perfect, but in the implementation process is really flawed in all sorts of problems, it is difficult to achieve the desired effect, this is not a bad design of promotional activities, often Because many aspects of promotion, work can not be quantified, so the co-ordination between departments is difficult to achieve the desired state, resulting in miscarriage or failure of promotion. The lid is relatively simple implementation with prizes, and to quantify the implementation of the division of responsibilities between each department is relatively clear, with them is relatively simple and does not have a lot of uncertainty. In short, opening the cover at least reduce the prize promotion process for the management and control aspects of promotional prizes, you need not worry about the market there will be deviations in the implementation process, since the beginning of the promotion has been done in-house sales process management, Just follow the arrival of the market cap and recovery, companies need not send someone to manage the exchange prizes, prizes to be worried about the dealer or terminal block,belstaff outlet, because the prize shop to each terminal as the product, as long as the good market cap exchange management can be. openings completed the cycle of four links: one go to complete promotional activities, the real implementation of the program can follow the activities of and other promotions in the past than the openings is a infinite loop effective marketing process, not only a lot less difficult to control the links and costs, such as purchasing, distributors, etc., but the implementation is simple and easy operation, supervision and implementation of enterprise is relatively easy to perform for their own good, basic promotions up and running will not cost the company of other products. get high - sky flying in the promotion now, and consumers already see through the bustling business promotions, in addition to great discounts and bundles of gifts, the winners have become the least attractive promotions, business Using awards to attract consumers to buy the treacherous, has been rational consumers to see through, no matter how big prize, the last not to their own hands, as many consumers face the temptation of the stereotypes about winning. Mind for the consumer design company struggling big prize, only to become independent of the tasteless and consumers. Thus the arrival rate of sales promotion has become the key to success, how to get prizes to reach consumers, this is the process of enterprise design promotions first consideration, but also protect the whole key to the success of promotional activities, but Many of the traditional promotional activities, business promotion prizes not to be digested within the enterprise, is to be intercepted to market channels, consumers can not enjoy the benefits brought by corporate promotions, prizes can not reach the hands of consumers. But the prize means openings, but to ensure the effective promotion of information arrives, the winning judge effectively reach, winning products effectively to achieve, no one can intercept the information and prizes to live, both for corporate control, consumers have easy access. way openings prizes, so every consumer can be accessed through a small bottle, they can really get their own products, not afraid of a false corporate promotions, not afraid of the terminal and channel halfway interception. More importantly, companies can plan to be distributed prizes, where the ratio of each company have the final say, to prevent market chaos against, run, off against the phenomenon. drinks business use must take into account the competitors or counterfeit products, whether the spoiler in the implementation process, resulting in the enterprise market instability or chaos. Therefore, openings in the design awards, the lid must be designed to be unique, designed only insiders know the code or notation, all involved in the design of the third party must sign strict confidentiality agreements, problems must be strictly pursued. 2, bedding rhythms: in the process of opening the cover, in addition to the Distribution according to plan, the approach to implementation should be reduced in order to continue to reduce the blanket rate, control the progress of opening the cover, to absorb the market against the cap products, to avoid long-term backlog, the market can not run after indigestion, influence the market credibility. Sales Marketing openings in accordance with the program, there are plans to open end product rhythmic Distribution, which effectively control the openings. 3, against the cover Reward: reward for all parties involved to fully mobilize the enthusiasm of internal staff and channel the enthusiasm, the enthusiasm for internal awards and evaluation can be designed to stimulate the relevant personnel involved. For the channels, you can use prepaid Duijiang product, which allows the channels to actively participate in activities to do business in the delivery vehicle must take the gift against the cover prizes, well in advance Duijiang prevention. If the channel back caps, take the vehicle do not accept corporate money, gift products, and if the number of channels can not refund the corresponding products by lorry cap, the channel must be ex-factory price to make up products, this channel is also mobilized to participate actively. prize in this way precisely because the lid has so many advantages, so many years so it can be so pro-business gaze, but the promotions only bottled drinks market, in other industries the application or product, you need according to the characteristics of products and the industry itself to rest, for example, a scratch in the instant noodle products and sets card Duijiang way is a similar manner. Use good business openings, it is necessary to fully consider the winning rate and the arrival rate, the two decided to move the cost of obtaining, for example, Master Kong last year, though much criticized, but the high rate of winning the shortage to make up for the activity, although to rate was criticized and complaints, but at the pace of success no one to resist. wine sales over Bo Rui water management business process management article published in the |
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