 Wysłany: Sob 22:34, 16 Kwi 2011 Temat postu: After sales how to do it |
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After sales how to do it? Engaged in years of marketing, whether it is the first line of grass-roots marketing, or the date of the senior marketing management, the most heard is the voice of the difficulty of marketing, the easy. The rank of the marketing is difficult to do in terms of volume of scale,adidas scarpe, and the difficulty of the work of senior marketing management is to achieve the scale of the market sales continue prosperous. Because, more to see a large-scale sales of the market rise and fall, the market after sales to achieve scale Immediately the sudden death of regret from the perspective of business investment has not been harvested, from a marketing management point of becoming a pain in the field lost. At the same time, more to see whether the industry giants, or the rising star of the dramatic potential of the enterprise, but also after sales markets to achieve scale quickly capsize. Enterprise also will lose its vitality and exit the development stage. spy as long as I have been thinking Xuan proposed to achieve the scale of future sales marketing for your reference: one, after sales marketing to achieve the scale of the work is to reap the profits of corporate work, business to be the size of the market sales process is a process of investment, in the fierce market competition in the face of their own gaps and weak market, target market, whether first-line sales staff or senior marketing managers, and even business owners, and only a belief: to market to do it, so it means that input costs for production sales. From the perspective of sales, sales policy is to support the premise of marketing. Therefore, when the company achieved sales of the market size, but also corporate profits and returns in these markets the most hours to the income from the investment perspective, this time should be transferred to harvest. marketing manager must be the scale of the after sales marketing strategies and methods of conversion, a clear corporate core business in these markets is to strengthen corporate profits harvest, with the potential to complete the sales profits of the enterprise harvest stage. Strengthening the means of profit, there are three strategies: one is to reduce labor costs, so that these people re-adjust the market to other markets work; second is to reduce input costs, and increase the dealer's daily work management, such as timely delivery, self-development network, increase the amount of channel inventory and so on to the scale of sales continued to be longer; third is to strengthen the product portfolio, extensive product items, so customers using the number of sales outlets caused by the scale of the scale, the volume of channel access size, distribution and easy to promote the acceptance of other resources and advantages, and strengthen the sales market size and stability. Through this work, extend the output of enterprises with less income and more time periods; Second, after sales to achieve scale marketing efforts is to strengthen marketing resource management as a means to ensure maximum operating results of the work. sales do business the size of the market, in a sense is the work of business growth, business goal is to volume growth, market, internal resources through the development and operation of enterprises in the market sales of large-scale production , then marketing must be with the theme of business change, sales because of company size is a business to achieve results, how to ensure that the maximization of operating results, mainly by marketing management. Because the management is looking for incremental, incremental stock management is to ensure that the management is to ensure maximum operating results, therefore, enterprises should let the market after sales to achieve scale to maximize operating results, and let the scale of sales business continuity and improve outcomes must rely on strengthening management, sales management, the scale is not in itself a risk to ignore this point is the market size of many companies the main reason for loss of sales, marketing management failure is a common problem. So, to get the size of the market sales can be stable, healthy, sustainable, marketing managers must be the product of these markets, price, place, promotion, distributors, marketers and its work to strengthen management. Third, after sales marketing efforts to achieve the scale is to use strategic vision to build their own core competencies of marketing (or the core competitive advantage is to build the market as a means of marketing strategy), most of the enterprises in China is not short-lived strategic objectives and the strategic steps the company, or the asymmetry of the strategic objectives and strategic steps companies, and the failure of most companies marketing is the lack of strategic vision and market strategy marketing target market from the sales do not scale to the scale of sales can be regarded as a marketing tactics or strategy process, and so do the size of the market sales stable, healthy and sustainable is a strategy. But in fact, both brands or SMEs, a qualitative change in the market process. Marketing is no any change, mostly Jiezeeryu, the sales were in the end, resulting in a large number of sales to achieve the scale of the market for how to achieve scale in sales, the positioning of their own strategic objectives, and build their own core competitive advantage? first to be strategic brand-building marketing efforts forward. Proposed strategic brand building, many companies have not impressed, as it has become a strong brand leadership or corporate think that this is unnecessary. But in reality, not a hundred percent of consumers, vendors are to receive recognition for your brand, brand enterprises in China is still not a corporate brand to a fed from the beginning of learning language, no matter how powerful brands, are a symbol from the beginning, because the brand is accumulated, it is worth recalling that SMEs must be from the sales of brand-building marketing work to do after the start of scale can be establish their own regional brand, otherwise, both can cause loss of sales to achieve the scale of the market, the enterprise will Followed to achieve consumer guide, the product lead. In addition, any bigger and stronger consumer health business is the first guide, product guides, business, industry and the corporate giants do, after not perform The first case of government purpose, the list goes on. Whether it be large enterprises or SMEs, to achieve sales in the scale, must be done within a certain lose Zenmeyangzuo to First, the scale of sales marketing efforts to achieve transformation from a focus on sales of competing products to enhance access to the on consumption, consumer research; the second is based on consumer trends, so that innovative products, constantly on the size of the market to achieve improved sales of products structure and product mix; three benchmark products is done at the same time lead core strengths to build their own products, the establishment of competing products should attack the core competitiveness. Finally, set the rules of the game of market competition, the establishment of the threshold to participate in market competition, to shut out rivals. Competition is the competition undefeated general rules of the game makers, the most difficult to cut into the market is a competitive market threshold, no matter which industry, which level of the enterprises in the market after sales to achieve scale can set the market competition in the rules of the game, and the threshold to establish the ability of market competition. Therefore, the size of enterprises in the sales market must be a comprehensive marketing strategy to strengthen capacity, build their own core competencies. Yong-Hua Yang, Tsinghua University, Master of Business Administration, Zhengzhou Institute of Light Industry Senior Fellow, Distinguished Visiting Professor of Marketing Management in China. First-line market with great concentration to more than 10 years, realized from the slave to the general marketing career, after instant noodles, frozen, cold drinks, dairy business and industry experiences. Realization of the Recently in Contact and communication: 13253663333, yyhfood1001@163.com [b] |
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